7 For 17: Trends to Watch out for and Adjust in Your 2017 Marketing Methods
1. Interactive & Multimedia Content
Due to the fact that 2017 will not be everything about the impact of words; it will be about the experiences produced for the customer, and often words are merely just not enough to educate, entertain and engage. We have all found ourselves skimming through text only to move to something new since we lose interest. For this reason alone, all brands should try to engage their audiences through images, quizzes, clips, GIFs, videos, infographics - anything that will make your brand's value jump off of the screen, because words alone are like empty promises nowadays. Start experimenting and explore the endless possibilities available!
2. Live Streaming & Video Material
Ditch the script, improvise, and go live - basic as that! What much better method to engage with your audience than providing a genuine look of what you're doing and what your core values are. Live streaming and video material will continue to press the borders, enabling brand names to drop the corporate veil, connect human-to-human, and allow users to participate in brand name storytelling in manner ins which enhance the customer experience. So, start welcoming the digital conversation by incorporating live material streaming, visuals and videos!
Everyone's special, or at least all of us like to think we are. No matter what your stance is on this, you have to get individual with your target market - for starters, your site, emails and social networks should. Start segmenting your content to reach various kinds of audience members based on their choices, practices, and so on - because let's face it, if you keep treating them as one homogeneous group you are bound to lose on the huge capacity of your message. Start really analysing the data: place, age, read more needs, hobbies etc - the technology is readily available, so maximize it and you will not lose out.
4. Function Driven Marketing
Become a brand name that gives and gets! In today's world we're all seeming part of something bigger, something significant that will make a difference. Everybody's enthusiastic about their causes and trust me, consumers will enjoy that you have one too. Partner with a non-profit or charity, or set up an internal program that "returns" in some method - and you're bound to win over the hearts of your customers along with employees, assisting them link more fully with your brand name as a whole.
5. Native Advertising
No one likes advertisements, unless you manage to slip them into content contexts that your users are currently part of and give value to. This is the core factor native marketing is taking the marketing world by storm: $36.3 billion will be spent on native advertisement costs by 2021. Good native marketing is not indicated to be hoax; it's merely allowing a writer to share publishing tools with online marketer, whilst at the very same time preserve consumer trust by informing the truth, being transparent as to who's telling it, and lastly adding value to the discussion with an audience. If done properly, it can be a win-win circumstance.
Mobile is not simply initially, it's second, third - it's everywhere and whatever! Web traffic is strongly derived more from mobile devices than desktops and if you're not gearing your content, ads and online experience towards mobile users, you are certainly missing out on a substantial chance. Keep in mind not to stop at enhancing for mobile. Likewise, ensure that the particular content is incorporated and respectful of the way of lives of users-on-the-go!
7. Embrace the lOT
How awesome is it that your fridge can actually remind you that you're lacking milk and offers you the alternative to position an order right away! Daily things are starting to link to the internet, and this pattern is going to open the doors for brand names to play a more active part in the daily lives of customers. By 2020 there will be 75 billion linked devices - now that's a boom! The implications are huge and far ranging as we will witness a transformation in the way we live our lives, and subsequently the method we market our brand names.
In other words, keep the 7 in mind, utilise your spending plans effectively and stay ahead of the video game.